A golden rule to get started

I’ve named this blog after a line my old features editor used when faced with a PR person or member of the public trying to ‘sell’ him a story.

“I’m a bit busy right now,” he’d say (an understatement if ever there was one). “Tell me what it’s about in two sentences.”

So when faced with exactly this dilemma (how to describe this blog in two sentences) I’d say:

If you follow this blog you’ll find I have strong opinions on what works – and what doesn’t – in terms of web content.

And, I’m on a mission to tell people that great content doesn’t just magically happen – and it can’t be bought on the cheap.

There. Said it. Feeling better already…