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The Peril of the Press Release

Sad at the growth of ‘churnalism’, especially in the regional press in the UK which still has a vital role to play in scrutinising politicians’ decisions, however if run a business this represents an opportunity for you!

If you have some news to share about your business it means you’ve got a greater chance than ever before that your press release will succeed in being published. See my blog on writing press releases for tips!

attheinterface

In a famous piece of media analysis, the average length of a soundbite in a US presidential election was found to have collapsed from 43 seconds in 1968 to just nine by 1988. Although the discovery led to plenty of head-scratching and fears about the “dumbing down” of political discourse, in the end it changed very little.

After the first day of the Circling the Square conference, it would be easy to conclude that the communication of science by the media is heading in the same direction.

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About Nancy Cavill

Journalist. Copywriter. Web content specialist. Social media addict. Internet strategist. Jargon-hater, coffee drinker... www.purpleandgreen.co.uk

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